Alpha Prime
Alpha Prime believes in the power of a living legacy and how your choices impact your everyday life. We were founded with the mission to help you conquer your fears, achieve your goals, and reach your prime. Empowerment comes from within, and though we can’t ignite the passion for progress, we plan to ride alongside you on your journey.
Building a solid foundation starts with one brick at a time, and we understand the focus, drive, and motivation needed for those long roads ahead. Our “never give up” attitude comes from our Founder and CEO, Caesar Bacarella. As a first-generation Italian American, Caesar has always valued hard work. When his mother walked out, he dropped out of school to help take care of the family business, despite all of the struggles. Eventually, he would become a two-time world champion in Ferrari and Lamborghini, making a name for himself and making his family proud. His own story and purpose through his upbringing have paved the way for Alpha Prime. As the definition of “self-made” Caesar has instilled a fire and hunger in this company that we aim to deliver on.
